The Journey of Clean Beauty: A Look Inside Our EWG Verified Pop-Up Event
We just wrapped up an unforgettable two days at our EWG Verified Pop-Up Event in Soho, New York, and the energy was electric! As a brand committed to clean, transparent beauty, receiving the EWG Verified certification for Oyu Cosmetics Booster Serum is a huge milestone for us. It’s a symbol of trust that we’ve worked hard to earn, ensuring our products meet the highest standards of safety and sustainability.
Day 1: An Overwhelming Response The event opened at 11 AM, and by noon, we were on track for a sold-out day! The line stretched down Lafayette Street as customers eagerly waited to experience our signature products firsthand. We had some amazing conversations with beauty enthusiasts, longtime customers, and new faces discovering Oyu Cosmetics for the first time. Seeing the excitement around our products reinforced our mission to provide clean, effective beauty solutions that people can truly trust.
Day 2: SOLD OUT in Two Hours! Our second day began with the same level of enthusiasm, and we were sold out within just two hours! It was an incredible feeling to see how much demand there is for clean beauty. I even had the chance to sit down for a quick interview, sharing more about the Oyu Cosmetics story and what drives us to keep pushing the boundaries of transparency and quality in skincare. Talking about our journey while seeing people enjoy our products firsthand was a surreal and rewarding experience.
Why EWG Verification Matters For those who may not know, EWG (Environmental Working Group) is a nonprofit organization that advocates for health safety in consumer products. Getting the EWG Verified seal isn’t easy—it requires full ingredient transparency and meeting strict criteria for product safety. For us, this certification is more than just a label; it’s a commitment to our customers that they’re choosing a brand that prioritizes their health and well-being.
What’s Next? This pop-up event may have come to an end, but we’re just getting started. The overwhelming response to our EWG Verified products has given us even more motivation to expand and continue creating beauty solutions you can feel confident about. If you missed us at the event, don’t worry! Stay tuned for more exciting updates and future opportunities to experience Oyu Cosmetics in person.
Thank you to everyone who made our event such a success. We couldn’t have done it without you!